A turnkey cocktail workshop DoubleTree can package, price, and sell directly to corporate clients — with zero operational complexity and a net agreement that keeps the margin yours.
A structured, hands-on cocktail experience — not a tasting, not a tour. A workshop with a clear beginning, middle, and end that guests are still talking about the next morning.
Guests are led through the craft of cocktail-making by our expert instructors — learning technique, flavor, and the story behind Tennessee whiskey. Every person participates. No one watches from the side.
Every guest leaves with a drink they made themselves, a digital recipe to recreate it, and a genuine Nashville memory that no dinner reservation can replicate.
Built from the ground up for corporate groups. Consistent, repeatable, and easy to place into existing conference or group programming — without adding complexity to your team.
Designed to slot cleanly into how DoubleTree already structures corporate and group programming. No custom builds. No lengthy coordination.
Drop it between general sessions. Groups of 12–30 rotate through while others attend programming. Energizes the afternoon block without pulling the whole room.
12 – 30 guestsReplace the generic welcome reception with something worth talking about. Sets the tone for the evening and gives the group a shared moment before dinner.
15 – 40 guestsAdd a workshop station to an existing welcome or closing event. Guests rotate in small groups while the broader reception flows around them. High impact, minimal disruption.
6 – 10 per rotationFull workshop, one group, one evening. Ideal for VIP clients, executive offsites, or closing-night events. Fully private, fully branded to the occasion.
Up to 50 guestsA clean split. DoubleTree provides the space and spirits. TWW handles all instruction, tools, setup, and breakdown.
Under a net agreement, DoubleTree purchases the experience at a flat net rate and packages it into your corporate and group sales offering at whatever price point works for your clients.
The markup is yours. The client relationship stays yours. TWW operates behind the scenes — DoubleTree sells a branded experience backed by TWW's expertise with none of the operational weight.
It integrates directly into your group sales and catering proposals as a line item — a repeatable offering your team can quote with confidence, not a vendor to coordinate around every time.
Exact net rate discussed in conversation. No licensing fees, no revenue share, no complexity.
Most experience vendors show up with a clipboard. We built a dedicated booking system, branded to your property, with concierge-level attribution tracking built in from day one.
A dedicated DoubleTree-branded gateway at doubletree.tnwhiskeyworkshop.com. Your desk agents select their identity and every booking is attributed directly to them.
Every booking click, session start, and portal view is tracked individually. We know exactly which desk agent drove which booking — useful for recognition and incentive programmes.
The same system works across every hotel we partner with. When you add properties, the infrastructure already exists. No rebuild, no delay.
A DoubleTree-branded booking portal — live the day we launch. Your concierge desk gets a one-click path to recommend and book the experience for any guest.
The goal of this partnership is a specific shift in how DoubleTree's group sales team presents Nashville to corporate clients.
"Let me look into some external experience options for your group evening in Nashville."
"We offer a curated cocktail workshop on-property — one of our most requested corporate group additions."
From one-off vendor coordination to a repeatable revenue line — a sellable experience that lives in DoubleTree's group sales materials and closes itself.
One group to pilot under the net agreement. If it lands — and it will — you have a repeatable experience DoubleTree's sales team can package and quote with confidence.
Or reach out at info@tnwhiskeyworkshop.com